The Illinois Retail Merchants Association (IRMA) announced on Monday that it has launched a statewide radio campaign aimed at educating consumers about the safeguards they should adopt when visiting a grocery, pharmacy or retail store.
The public service advertisement (PSA) will air 2,100 times over the next 10 days in every media market throughout the state. The buy includes airtime on African American radio stations, as well as a version of the ad to be…
