Business, Local News

Gourmet cookie chain Crumbl Cookie opens in Homewood

Co-owners Derek Hinicks, left, and Michelle Hincks cut the blue ribbon with Homewood Mayor Rich Hofeld at the Crumbl Cookies grand opening celebration. on Sept. 8. (Nick Ulanowski/H-F Chronicle)

Crumbl Cookies, a gourmet cookie store chain with weekly specials, opened in Homewood with a grand opening celebration on Friday, Sept. 8. 

“Everything is made in-house. We mix the dough. We ball the dough. We bake everything. Even the little, tiniest crumble on top of that cookie is made in-house,” the Homewood store’s general manager Marissa Klain said.

While Crumbl Cookies’ signature chocolate chip cookie is always available, their five other flavors rotate weekly.

“There’s always something different and new to try,” Klain said.

Crumbl Cookies co-owner Derek Hincks, center, shows the store
to Homewood Village Manager Napoleon Haney, right, at the
Crumbl Cookies grand opening celebration. General manager
Marissa Klain looks on in the background.
(Nick Ulanowski/H-F Chronicle)

The Utah-based chain is only six years old but already has hundreds of locations nationwide and over a dozen locations in the Chicago area. The Homewood store is at 17751 Halsted St.

Part of the company’s success is owed to Crumbl Cookies being promoted by influencers on social media, especially TikTok.

The gourmet cookies are served in pink boxes with the trademarked Crumbl Cookies logo. Many customers find out about the new weekly specials by watching “unboxing” videos from influencers and food reviewers on social media. 

Derek Hincks owns the Crumbl Cookies locations in Homewood, Tinley Park and Dyer, Indiana with his wife Michelle Hincks, a school nurse in Northwest Indiana.

“I just love being a nurse as well – so I’ve not been able to give it up yet,” Michelle Hincks said. “I do nursing during the day, and I do this at night.”

“We’re delighted to have them here,” Homewood Mayor Rich Hoefeld said at the ribbon-cutting welcome ceremony, adding that he could smell the cookies from outside the front door. “I think they’ll do very well in Homewood.” 

At the grand opening celebration, Homewood resident Lavonna Tunstall received a card that entitled her to a free cookie.

“I’m excited to see new businesses in Homewood, especially up and down Halsted. And of course, who doesn’t like a sweet treat with Crumbl Cookie?” Tunstall said. With a laugh, Tunstall added she has a “love-hate relationship” with the store, “because now I got to work out afterwards.”

Crumbl Cookies is open late, and Derek Hincks said this attracts customers who stop by after date night for dessert.

Crumbl Cookies is open 8 a.m. to 10 p.m. Monday through Thursday and 8 a.m. to midnight on Friday and Saturday. The store is closed on Sundays.

Correction: The original version of this story misspelled the Hincks’ last name. The Chronicle apologizes for the error.

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