Wind Creek Hospitality announced on Thursday, Nov. 17, that it has formed a multi-year partnership with the Chicago Bulls as its official casino.
Preparation work for construction started several weeks ago at the casino site in East Hazel Crest and Homewood on Halsted Street just south of Interstate 80/294.
“As a new brand coming to the Chicagoland market, we believed it was important to establish a name for ourselves and a level of credibility with the local market as quickly as possible,” said Brent Pinkston, chief operating officer of Wind Creek Hospitality, parent company of the Wind Creek Chicago Southland Casino and Resort. “Being a native of the region, I can’t imagine a better way to accomplish that task than to partner with the Bulls organization and introduce ourselves to one of the largest and most loyal fan bases in professional sports. It lets us enter the market with a huge voice.”
Through the partnership, Wind Creek will collaborate with the Bulls on in-game fan promotions and other entertainment options this year while the casino is under construction, which will expand in future years once the new Wind Creek facility opens its doors to the public.
“We are excited to partner with Wind Creek over the next few seasons to bring fans new in-arena competitions, social content and sweepstakes,” said Bulls Vice President of Business Development Mark Levitt. “This new partnership will support our ongoing efforts to further elevate the gameday experience for Bulls fans at the United Center and across our social platforms.”
Fans who attend games at the United Center or watch on local television will begin seeing Wind Creek signage immediately, with additional fan engagement elements rolling out in the coming weeks.